Effective Date: 12/06/2025
Website: https://www.sweepuk.co.uk
Company Name: SweepUK Ltd

SweepUK Ltd (“we”, “our”, or “us”) respects your privacy and is committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and PECR where applicable. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights under UK law.

1. Who We Are

Our website address is: https://www.sweepuk.co.uk.
SweepUK Ltd provides:

  • Sweep Follow-Up System: a service to help dental practices follow up with unconverted patients.
  • Sales & Influence Masterclass: an in-person training course for dental professionals.

We are based in the UK and act as a data processor for dental practices and a data controller for users interacting with our site and training services.

2. Comments

When visitors leave comments on the site we collect the data shown in the comments form, the visitor’s IP address, and browser user agent string to help with spam detection.

An anonymised string (hash) may be provided to the Gravatar service to check if you’re using it. The Gravatar privacy policy is here: https://automattic.com/privacy/. Once your comment is approved, your profile image is visible in the context of your comment.

3. Media

If you upload images to the website, you should avoid uploading images that include embedded location data (EXIF GPS). Visitors to the site can download and extract location data from images.

4. Cookies

If you leave a comment on our site, you may opt-in to saving your name, email, and website in cookies for convenience. These cookies last one year.

Visiting our login page sets a temporary cookie to check browser cookie support, this contains no personal data and is deleted when you close your browser.

Logging in sets cookies to save login info and screen options:

  • Login cookies: 2 days
  • Screen options: 1 year
  • “Remember Me” option: 2 weeks
    Logging out removes login cookies.

Editing or publishing an article stores an additional cookie in your browser (no personal data), which expires after 1 day.

5. Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.) that behaves the same as if you visited the external site.
These websites may collect data, use cookies, embed tracking, and monitor interaction, including if you’re logged in to those platforms.

6. Who We Share Your Data With

  • If you request a password reset, your IP address is included in the reset email.
  • Patient data from dental practices is never sold or shared with third parties unless required for service provision or legal compliance.
  • We only share necessary information with:
    • CRM or outreach platforms (e.g. WhatsApp Business API, Twilio, Mailchimp)
    • Payment processors (e.g. Stripe, GoCardless)
    • Professional advisors (e.g. accountants, legal representatives)
    • UK regulators or law enforcement (if required)

7. How Long We Retain Your Data

  • Comments and their metadata are retained indefinitely.
  • For registered users (if any), personal info in profiles is stored until deleted by the user or admin.
  • For Sweep Follow-Up patients: data is retained for up to 12 months, unless further contact is agreed or required by the referring practice.
  • Training attendees’ data is kept for up to 24 months for re-engagement, certification, and records.
  • Client practice records are retained while under contract and for 6 years after termination for accounting and legal purposes.

8. What Rights You Have Over Your Data

If you have an account or left comments, you can request an exported file of your data or request we delete it. This does not include data we’re required to keep for legal, security, or administrative reasons.

UK residents under the UK GDPR also have:

  • Right to access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to object
  • Right to data portability
  • Right to lodge a complaint with the Information Commissioner’s Office (ICO)

9. Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service (such as Akismet).
We may transfer data to secure cloud services (e.g., Google Workspace, AWS, or similar) located in the UK or countries with adequate data protection frameworks.

10. Additional UK Disclosures

  • Legal Basis for processing data under UK GDPR includes: consent, performance of a contract, legal obligation, and legitimate interest.
  • If you are submitting third-party data (e.g. patients), you confirm you have the legal basis and appropriate consent to do so.
  • You may withdraw consent at any time where consent was previously provided (e.g., email marketing or WhatsApp follow-ups).

11. Data Security

We implement strong technical and organisational measures, including:

  • Data encryption
  • Secure hosting environments
  • Staff confidentiality agreements
  • Role-based access control
  • Regular audits and compliance training

12. Contact Us

If you have questions or would like to exercise your data rights, please contact:

SweepUK Ltd
Email: privacy@sweepuk.co.uk
Cloud Phone: 07361 584287
Registered Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Website: https://www.sweepuk.co.uk